The Bailey Group

5 Ways to Communicate the Value of Your Voluntary Benefits

Offering voluntary benefits is a great way to enhance your benefits package, differentiate from competitors and increase employee satisfaction –– all with little impact on your budget.

But while employers may choose to offer numerous types of voluntary benefits that can deliver convenience and value for employees, many employees do not understand the advantages of these voluntary benefit options or are unclear how they work.

This post will hopefully get your creative juices flowing when it comes to the different ways you can communicate and demonstrate the value of your voluntary benefits.

Demonstrate the Value

When compared to employer-sponsored benefits, many employees may fail to see the value of voluntary benefits that they must personally finance.

For example, one perk to voluntary benefits is that purchasing insurance through an employer group is often cheaper than buying individually. Most employees don’t know or understand this!

When promoting your voluntary benefit options, talk about the benefits of having coverage, the risks of going without, and emphasize the convenience and value of purchasing through your company and paying through payroll deductions.

In my personal opinion, the convenience of voluntary benefits trumps all the other reasons listed above. The fact that I don’t have to spend my time researching product types, asking questions, dealing with billing, etc. is a huge selling point.

Many employees do not understand the advantages of your voluntary benefit options or are unclear how they work.

Focus on Education

When offering any benefit option, employer-paid or voluntary, you should be sure your employees understand the ins and outs of how their coverage works. Here are a few ways to make sure your employees are sufficiently educated about their benefits:


Create a template email in Outlook with the link to your recording and some intro text so that the next time an employee tells you they don’t understand a specific benefit you can simply open the template up, type in the employee’s email address and hit send.

In addition to boosting participation in your voluntary benefits programs, providing this meaningful education can position you as a valuable source of knowledge and strengthen employee satisfaction and loyalty to your company.